During my two month contract spent at PureRed I worked on several accounts, flexing when needing to from my initial pitched work. My main account and focus was the New Jersey Lottery wherein I worked to bring to life concepts of social media advertisements for their Big Game Giveaway.

Through the use of stock imagery, photo editing and typography I created layouts to best suit designs that would later go on to be animated or used in carousel style posts across Instagram and SnapChat. Although I used concepts provided to me I added my own ideas or pitched suggestions that were later added in or utilized for their display boards where customers can buy their tickets in participating markets in New Jersey.

The first three images below link directly to the video but you can also click these links here and here for the posts including them!